This project envisions a retail store specializing in custom uniforms for individuals who struggle with standard institutional sizes. Targeting police officers, it addresses diverse body shapes, movement requirements, and unique needs, such as accommodations for amputations.
The store leverages innovative technologies to ensure precision and engagement. Sensors in the fitting room scan the customer’s body and display a 360-degree digital reflection on a smart mirror. This allows the customer to visualize their body measurements and see a realistic projection of the uniform.
Customers can interact with the system to customize their uniform through hand gestures (e.g., fist, claw, pinch) or voice commands, ensuring accessibility. A tailor is also available to guide customers through the process, blending personalized service with immersive technology. The balanced immersive experience retains a sense of reality while enabling seamless customization, fostering comfort and confidence in the final fit.
Scope: Product Design
Role: UX Researcher/ Designer
Duration: 3 Weeks
Tools
Vision & Mission
To revolutionize the uniform fitting experience by combining cutting-edge technology with immersive design, ensuring every individual has a perfectly tailored fit.
Using the innovative spatial design and mixed reality to become the leader in the personalized uniform fitting industry.
Slogan: Made for you, perfectly fitted.
Stitched: Brand Overview
Target Audience
For this project now we are targeting police officers; however, our goal is to expand and target all of the institutions who require people to wear uniforms.
Logo & Colour Palette
Brand Application-Website Design
The dark theme allows the users to focus on the visuals. The dark backgrounds highlight the 3D body scan effectively, along with the clothes and the modifications. The dark theme is also trying to reflect the sense of elegance and professionalism to match the uniform aesthetics.
In-Store Experience
The brand identity will be transformed to the physical space by having a minimalistic store that only focuses on the immersive experience. The store will also have neutral colour lights to help the sensors to have an accurate scanning process, as we do not want any store element to disrupt the scanning process.
The staff will be in a black, chic uniform to reflect professionalism. The customer interactions will all be on two levels, human interactions and digital interactions. The human interactions will all be with the tailor/ expert in the store, to confirm their appointment, ask questions, and be directed to the fitting room. The digital experience will be with the sensors and the digital mirror in front of the customer in the fitting room, and these interactions will be verbal and by hand gestures.
Integration of Emerging Technologies.
In this project, a clear use of 3D spatial design will be apparent, highlighting intelligent interfaces, and immersive experience.
But before we have decided on these emerging technologies, we have sketched some ideas to have a clearer idea.
Based on our previous sketches…
We have decided to use three concepts of emerging technologies.
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Creating objects such as the full body measurements and the environment will be shown behind it in the smart mirror/ surface.
Technique/ device used: sensors installed in the corners of the fitting room. -
The talk about the “Smart mirror”, we are using the concept of the intelligent interfaces. As those innovative surfaces turn ordinary walls and surfaces into intelligent components for wireless communication. And this will be the interaction/ touch point between our service and customer.
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This is used in the advanced stage of the project to describe the level of engagement between the customer and our service.
By using/ combining computing power with virtual and augmented reality, we can give the customer the chance to see themselves in their work environment.
Key interactions using emerging technologies
Trigger
To have an activation point that initiates the interaction between the intelligent interface and the customer, we will be using a trigger point.
The trigger point will be the customer going into the fitting room, stepping on a platform, and the sensors will start working once he is in the right straight position.
Feedback
The heart and soul of any immersive experience, or any kind of experiences, is the feedback. Which is the visible confirmation to the customer that will make the results very clear.
The feedback process will be shown right after the trigger, as the intelligent surface (a wall mirror/ portal) will give the customer the measurements right away after scanning him.
After that it will give a clear message or a change of lights to give a visual feedback that the measuring is done and now we start the actual immersive experience of the customer seeing themselves with the uniform and inside of a certain work environment.